Metz ranked 4th European Best Destination 2019

Metz ranked 4th European Best Destination 2019

Thursday 07 February 2019

Metz confirms its position as an emerging European destination

At the end of 2018, Metz was selected to compete for the title of "European Best Destination 2019", alongside 19 other excellent destinations. Voting began on 15th January and ended the 6th February at noon.

At the end of the 3-week competition and thanks to a massive local mobilisation, Metz has been elected into the top 5 of the best destinations in Europe, alongside Budapest, Braga, Monte Isola and Poznan. In total, more than 500 000 votes were registered from 153 countries, with more than 145 000 shares on social media.

Metz obtained 52 569 votes from 138 different countries. Notably, 68% of Metz' votes came from outside France, proof of the growing reputation of our destination.

In 10 years of the competition, Metz is the French destination that has gained the most votes, more than the 2015 winner, Bordeaux.

A real success for an alternative and emerging destination, which has been able to affirm its place amongst world class tourist destinations like London, Florence, Berlin, Athens etc. On a national level, Metz has been chosen above Paris and Sainte-Maxime, the two other French destinations in the running.

The 15 destinations that have gained the most votes will be promoted to millions of travellers as key destinations to visit in 2019. They will be showcased on europeanbestdestinations.com, the most visited website dedicated to tourism in Europe with an audience of more than 5,5 million travellers.

The 20 destinations in the competition have already been mentioned in more than 800 international press articles during the last 3 weeks.
 

Unprecedented local mobilisation

The Inspire Metz agency would like to thank the City of Metz, Metz Métropole, the Moselle, the Grand Est region and all of the public and private organisations that participated on the mobilisation of voters.

Thanks also to the local press for their great support and almost daily reporting of the event !

Inspire Metz also wishes to thank the Ambassadors of Metz Métropole and MOSL and all the individuals who have been involved, including expatriated Messins (inhabitants of Metz), who have all worked to achieve a place in the top 5 in the competition, whether it was via their social media or by using the Vote Metz e-mail signature.

Inspire Metz wants to reiterate its thanks to Philippe Starck for his support at the forefront of the campaign. Philippe Starck lent his face to the campaign, shared information on his social media and called on votes for Metz on Instagram.

The famous French designer illustrates perfectly Metz Métropole's Art & Tech position, and his hotel Maison Heler is currently being built in the Amphitheatre quarter.

If the campaign #jevotemetz has contributed to making Metz more visible and reinforcing the appeal of Metz Métropole, it has also allowed the Messins and all of those who love Metz to show pride in their city.
 

Metz Métropole, capital of European and international meetings

Thanks to its classification in the European Best Destination competition 2019, its hosting of the G7 Environment Minsiter's Meeting and a particularly rich cultural programme, notably with Constellations de Metz, the exhibition programme at the Centre Pompidou-Metz, the 30th anniversary of the Arsenal, the Christmas Markets and the 800th anniversary of the Cathedral, Metz is benefitting from an important level of European and international visibility, bringing economic advantages to the metropole.

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